Give Makeup the Power to Empower….You.

Me & My Makeup Guru, Jessica

Up until six months ago, I had never learned how to do my own hair and makeup. I’m (almost) 34.

Now I think this is something every woman should learn in school (right along with how to manage your money, express your emotions skillfully, communicate with men, parent, choose your appropriate form of birth control, and honor your moon cycle).

Sure, since the age of 15 I could put on eyeliner, mascara, concealer, lip gloss, and blush. I could blow dry my hair straight or I could tie it back in a ponytail on bad hair days. I could make myself look good, but not head-turning-knockout great. So, when I needed to show up big (for a photo shoot, wedding, important speaking event), I went to a professional to make me look reaaaally goooood.

When I look my best, I feel more confident, savvy, sexy, and empowered. And when I feel like Queen of the World, it helps me to act that way—even when inside I’m shaking in my boots (or heels).

Last spring, when I looked ahead to all the promotion I needed to do for my book tour–photos, videos, book talks, TV interviews—I knew I needed to consult professionals to help me come across as a professional. I had just taken the biggest risk of my life to date: I had holed myself up for a year to write my book. Now, I needed to really “get out there” to share it with the world. To do that, I needed someone to help me show up as my biggest, brightest self (even when I felt tired and haggard from hotel-hopping for weeks on end).

Here’s what I did:

  • I hired a stylist who helped me to see what necklines, accessories, and colors looked best on me on camera and off.
  • I hired a hairdresser and makeup artist to teach me how to apply a “5 minute” face that looked natural and elegant and that worked just as well for a TV interview as it did for teaching a yoga workshop. She taught me how to curl my own hair (without making me look like Nelly Olson) and some simple tricks to remedy a bad-hair-day (that don’t involve my old fall back, the ponytail). She told me all the supplies I needed—the foundation and blush and powder and lip gloss that best suited my complexion. (You can get a free makeup application/lesson at most MAC and Sephora stores.)

After working with both women, I felt more empowered, attractive, supported, and prepared to take on the world.

Adorning Yourself is a Self-Care and Self-Love Practice

I realized that just as good yoga, daily meditation, deep sleep, and healthy food and supplements help me feel good and strong on the inside, dressing well and knowing how to do my hair and make-up well compliment that by making me feel good and strong on the outside.

Now, I’m not talking about glamming it up so that other people like me. If that’s a by-product of it, great. What really matters to me here is glamming it up so that I feel better about me. That means I take the time on most days—especially on those days that really matter—to adorn myself as the big She and the big me out of love, devotion, and adoration. To stun and to dazzle. To inspire and to glow.

Sure, there are days when I want to stay home, wear my sweats, and not see a soul. I love those kind of days. But on (most) days when I want to go out in the world and look and be my best, I know that I have the tools and knowledge to really do that, and do it well.

I recently came across a New York Times article about a new study that proves that women who wear makeup appear more competent. Right after that, Gwyneth Paltrow published a tutorial in her newsletter “GOOP” on “How to Do Your Own Makeup for Day and Night.”

Things are shifting. Women are realizing that attending to makeup and our outer beauty isn’t just another way of selling out to the greedy agendas of evil cosmetic companies or of pleasing men. Rather, it’s a way of honoring ourselves, tending to our own radiance to light up our communities, and using how we adorn ourselves as a way to highlight and bring forth the greatest aspects of who we are so that people stand up and take notice.

3 Makeup Empowerment Video Tutorials Coming Your Way!

My experience over these past several months really proved to me that feeling more masterful in the womanly arts of dressing up, styling hair, and applying make-up is empowering, in the deepest sense.

That’s why I’ve invited my local hair and makeup guru, Jessica Licata, to share with you some of what she’s taught me.

Over the next three weeks I’ll post here 3 video tutorials of me and Jessica to help you become a makeup diva, too (and just in time for all of those holiday parties).

Introducing…..Jessica (isn’t she hot?!) :

 Here’s what we’ll cover and when:

  • “5 Minute” Basic Face & Basic Eyes: November 16
  • Smokey Eyes: November 23
  • Sultry, Red Lips: November 30
What about you?
Do you know how to do your own hair and makeup?
How do you feel about yourself when you glam it up, versus when you throw on any old thing and slick your hair back in a pony?
Do you find it makes a difference for you?
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  • Anonymous

    What a wonderful photo of you having your hair done, Sara! You truly embody the sexy, self-confident woman you are encouraging ALL women to be. Thank you so much for sharing!

    • http://www.facebook.com/saraavantstover Sara Avant

      thank you!

  • aleta daniels

    Ugh, makeup and hair styling have been the bane of my existence. I have naturally curly (beautiful) hair that defies all efforts of working with it. I LOVE my curly hair, but feel like I should make more of an effort to accentuate its beauty. Often I don’t even try because I think it will look ‘fake’ and I love the Amazonian woman look :) Also, I know that my hair will not do what it is I am trying to get it to do and so I don’t even bother. I usually just wear it down.

    As for makeup, I am too lazy to take the time to do it. I do like to wear lipstick and eyeshadow on occasion. However, my boyfriend prefers no makeup and says that I do not need it. So, I wear it when I feel like being glamorous but am very comfortable without it. [Please note: I do not go without makeup just because my partner doesn't like it. I do it for both of us. I feel like it's 'not me' when I wear it. But, occasionally I feel like dressing up and when I do, I feel very sexy!] I don’t really know how to properly put makeup on, I just do what I feel like doing :)

    • http://www.facebook.com/saraavantstover Sara Avant

      hi aleta, i totally hear you! check out video #1 after this for a “basic face & eye” on special occasions when you don’t want to look overdone, but want to feel more glamorous and polished than on ordinary days. hopefully the video will help you feel more confident in applying it! :)

  • Tanja Gardner

    I’m lucky enough to live in a culture (and work in a job) where makeup isn’t expected – you can wear it if you want to, but no-one really cares one way or the other. I really like that: it means I get to wear it when I feel like “playing dressup”, but I don’t end up resenting the fact that I’m required to put on a face that’s not mine every day.

    If I do wear makeup, I generally just wear some smoky eyeliner (sometimes shadow), and a bit of lip gloss or pale/neutral lipstick. If it’s REALLY important to me to look polished, I’ll apply some mattifying powder as well, since I have fairly oily skin and it shines fairly easily – but I don’t like the feel of foundation or powder on my face to often (and even non-comodogenic stuff seems to clog my pores), so I’ll often just rely on a light, mattifying moisturiser and leave it at that. And because my natural colouring is quite dramatic (I have pale skin, dark hair and big, dark eyes with dark lashes and brows), I don’t need mascara, and bright or dark lipsticks seem to always look overdone on me.

    I’ve had my makeup professionally done a couple of times to try out a different look, and each time I’ve felt… deeply uncomfortable with what they did. Not in a “wow, this looks really different, I might need to get used to it” way – more in a “errr, no, thank you for the for work, but that is SO not me!!!!” way. So I tend to just stick with what makes me feel good.

    Hairstyle-wise, I go for as low-maintenance as humanly possible. I’m really active, so I spend most of my days with it back in a ponytail or french braided – but sometimes when I it’s fun to wear it down loose too. Again, I don’t mind styling my hair and using product when I’m “playing dressup”, but I’d get seriously resentful if I felt like I had to do that every day!

    • http://www.facebook.com/saraavantstover Sara Avant

      hi tanja~ thanks for sharing this and i totally agree! every other time i’ve had my make up “done”, i’ve gone home and ended up wiping most of it off! i like to look polished and to keep things as simple as possible (and spend most of my time on other things). nice that you have a work environment that’s so flexible!

  • Pingback: Makeover Mondays: "Natural" Face & Eyes {Video #1} | Sara Avant

  • Pingback: Makeover Mondays: Smokey Eyes {Video #2) | Sara Avant

  • Pingback: Makeover Mondays: Red Lips! {Video #3) | Sara Avant